Policies/Guidance: Public Art Pack: Gloucestershire
County Council
Gloucestershire County Council
Public Art Strategy Pack
Support within the Capital Strategy Framework
Gloucestershire County Council has produced a Public Art Strategy Pack
in the form of a card folder which has images of projects achieved over
the last five years and text on the background, aims and achievements
of the Strategy to date. Seven illustrated inserts describe case studies
showing a variety of different approaches.
The text of the folder and a summary of the case studies follows below,
or alternatively, the illustrated card folder and two of the case studies
can be downloaded by following the link.
The full pack can be obtained from:- Helen Owen, Arts
Development Officer, Gloucestershire County Education Service, Colwell
Arts Centre, Derby Road, Gloucester, GL1 4AD.Tel: (01452) 544049; Fax:
(01452) 550539; E-mail: helen.owen@gloucestershire.gov.uk
back to top
Update: October 2006
After ten years each contemporary work of art commissioned by Gloucestershire County Council, whether as an integral part of a structure or landscape or not, will be subject to a formal review. The Council have kindly given us permission to add their review procedure here.
Follow this link to download the Public Art Policy / Percent for Art Policy Review Procedures as an Adobe Acrobat document: 54KB
Follow
this link to download the illustrated Public Art Strategy
Pack folder as an Adobe Acrobat document: 3.98 MB
Follow this link
to download case studies 4 and 7 as an Adobe Acrobat document:
850KB

To be able to open these documents you must have the Adobe Acrobat
reader. If you do not have Adobe Acrobat follow
this link to download it for free.
Follow
this link to find out more about Acrobat Reader document
accessibility features.
back
to top
Reproduced by kind permission of Gloucestershire County
Council.
County Council Public Art Strategy
Support within the Capital Strategy Framework
Background
Strategy and Resources Committee 1 July 1998 agreed a Public
Art Strategy for the County, with these aims:-
to improve Gloucestershire's environment
to stimulate the local economy through creating employment
and developing skills
to involve the local community through consultation and
direct involvement in projects
to contribute the County's Arts Strategy

Integrated mobile by Helen Turner, 2002
Lakefield School, Gloucs.
Photo: Martin Avery
The Council agreed to deliver the strategy through a Percent
for Art levy* on the Council's capital programme, supplemented by a
small top slicing of the capital budget of £40,000 pa. This funding
has previously been targeted to projects by the Council's Percent for
Art Officer group, in order to meet the Council's key priorities.
*Percent for Art is a policy whereby
a small proportion of the capital budget for a project is used to commission
new works by artists and craftspeople. Such works become part of the
scheme, improving the built environment.
back
to top
New Five Year Programme
In 2003-4, the Council reaffirmed support, and agreed a new
five year programme of support. This promises to deliver:
new programme of strategic creative commissioning
leverage of new funds from external sources
increased collaboration with Gloucestershire District
Councils
opportunities for County artists to learn new skills
Percent for Art will be considered for all appropriate Council capital
projects with a value of over £300,000. The additional budget
(£40,000 p.a.) will be used to target:
projects in areas of need where members most want to see
development
involving artists in design collaboration to improve design
quality and engage communities in development
commissioned work in digital and other
new technologies
back
to top
What the funding has enabled
1. Improving Gloucestershire's environment
12 separate commissions within an overall programme of 22 projects,
in a range of settings spread across the county. Projects have been
targeted to areas to deprivation, contributing to the County Council's
vision and service aims. At Hesters Way School, Cheltenham, funding
enabled an artist to create an extraordinary enhancement - cast glass
brick and coloured landscape theme - to an otherwise plain link corridor.

Stained glass by Mollie Meager, 1999
The Forum Youth Centre, Cirencester, Gloucs
Photo: Martin Avery
2. Stimulating the local economy
Over half the funding for the Percent for Art programme has come from
the National Lottery or other external funding. Although the Council's
first National Lottery funding award of £100,000 has now expired,
further bids to help sustain the programme are in development. Drawing
in this funding is reliant on seed funding from the Council's capital
programme.
Of the 30 individual artists commissioned to date, 22 are county based
(creating employment, developing skills etc.)
3. Involving the Local Community
All projects have included participation by the local community. A
large number of have been in schools, involving pupils, staff and parents.
At Hesters Way School , the artist worked with all the children in
the school, the staff and the family centre.
The Milestone School commission won a national award for excellence
in the arts in schools this year. It was heavily reliant on GCC capital
funding to enable it to work well in the context of the needs of children
with severe learning difficulties. The work functions as a challenging
but safe landscape for them, as well as being a work of art.
At Dunalley School, Cheltenham, the Secret Garden
became a very successful and highly appreciated commission,
addressing learning and literacy issues as well as being a work of art.

The Secret Garden, Tracy Hager, 1997/1999
Dunalley School, Cheltenham, Gloucs.
Photo: Martin Avery
4. Contributing to the County's Arts Strategy
Capital funding has enabled support of the Council's
Best Value Review of the arts and subsequent Performance Improvement
Plan. Key recommendations were to develop the public art programme,
working more strategically with Districts and within the County Council,
through joint commissions, guidance, advocacy seminars etc. The funding
has helped us develop of a core of exemplar projects to use as a learning
resource for others.
back
to top
Capital funding enables
Public Art commissions in relatively small scale
projects which would not otherwise be able to afford artwork, but where
there is particular strategic or community benefit. Project capital
budgets are now so pared that this supplementary funding is essential.
Developmental commissions, eg recent Digital Arts commission,
designed to enhance local skills/awareness in the use of new technology.
10 year review programme of commissions, to ensure quality
is maintained.
Engaging artists at an earlier "concept" stage
of design than would otherwise be possible, thus influencing good design.

Seat by Tracy Hager (fabricated Justin Croften and Jez Croften)
Dunalley School, Cheltenham, Gloucs.
Photo: Martin Avery
Addressing County Council priorities
The public art programme effectively meets Corporate Plan priorities
and objectives for the environment, the local economy and learning.
It meets capital strategy priorities since it
Involves internal/external partnership working
Addresses actions from a Best Value Review
Draws in funding from non borrowing sources
Gives environmental benefit
Helen Owen
Arts Development Officer
E-Mail: helen.owen@gloucestershire.gov.uk
Tel: (01452) 425079
back
to top
PROJECTS SUPPORTED
All projects have included participation by the local community
or, in the case of schools, by pupils, staff and parents.
Bishops Cleeve Library, 2002
Public façade of refurbished Library to be developed
with adjacent Youth Centre and Grangefield School .
Churchdown Library, 2001
Glazing
Cirencester Traffic and Environmental Project, 2002
Planning Consultation and Design Development
Cotswold Water Park Spine Road ,
2002
Artwork integrated into cycle path
Cotswold Way , 2002
12 original texts on small plaques
Digital Arts Project, 2001-2
Artist commissioned to initiate digital work with 6 artists
throughout County
Dursley Library, 2003
Artist on planning team for new library
Forum Centre, Cirencester, 1999
Reception area and glazing
Hopebrook School
, Forest
of Dean . Spring
2003
Exterior, possibly entrance walk/bridge
Lakefield School
, Frampton on Severn
. 2002
Audio, mobile work and ceramic panels by children. Glazing.

Detail of window by Heather Marshall (2002) at
Lakefield School, Gloucs.
Photo: Martin Avery
Milestone School
, Gloucester .
2002
Sculptural landscape with planting
Nailsworth Cycle Path, 2002
New site and new design
back
to top
CASE STUDIES FROM ACROSS A COUNTY
Public Art Practice in Gloucestershire
The following text summarises the six illustrated case studies in the
Gloucestershire County Council Public Art Strategy Pack.
Introduction
These case studies are a response to requests from practitioners
in Gloucestershire for examples of public art in practice. The studies
are selected from a range of projects, and illustrate a variety of different
approaches. Some were commissioned by Gloucestershire County Council;
others by different commissioners, using different artists. We hope
these short texts will help others to commission artists with confidence
and success.
Policy into Practice
Cotswold District Council has adopted public art policy statements
and a Percent for Art policy towards new social housing development,
as part of a partnership agreement with four housing associations. Public
art is addressed within the Authority's Social Housing Policy and a
percent for art contribution is offered to housing associations, funded
from a proportion of the sale of council house stock.
Cotswold District Council officers recognised that
there was a skills gap for successful delivery of the policy, both within
the Council and in housing associations. A Public Art Adviser was appointed,
and a practical 'how to commission' pack has been produced including
information on a pool of artists. The case study then outlines how housing
associations are encouraged and supported to commission quality public
art in their developments. Twelve commissions have been achieved to
date. These include fencing, railings, gates, tiles, seating, etched
windows and sculpture. A further eighteen commissions are underway and
due to be installed before March 2004, these include artist-designed
play surfacing, a 'human' sundial and bespoke chimney features.
back to top
Art on the Cotswold Way National Trail
Gloucestershire County Council is the lead authority for the
Cotswold Way National Trail. The Trail Strategy has a chapter on the
contribution which the arts can make to the enjoyment of walkers along
the new trail. It states that: 'Work needs to be integrated at all stages,
to be of a high standard and sensitive to local character. The importance
of collaboration with communities, care in site selection and the need
to be imaginative in public art is emphasised.'
Three deliberately varied pilot commissions were at the centre of the
Strategy:-
- Travelling Light Theatre Company and Changing Places Environmental
Arts Group worked for a week in each of four schools in the villages
adjacent to Old Sodbury Hill Fort, resulting in a performance at the
June solstice in 1998.
- A sculpture proposal by stone carver and calligrapher Bryant Fedden
working with stone carver Matt Baker, resulting from a residency in
a local school and a centre for people with learning difficulties.
Local opinion was against the proposal, which was replaced by a series
of seats with poetic texts in the courtyard of Chipping Camden Library.
- An open brief for an artist-led project. Tom Clark's proposal for
a series of small plaques with texts sited on gates and stiles and
referring to discrete views and details in the landscape was selected.
Following development, the plaques are located in three woods owned
by the Woodland Trust.
The study highlights the need for sensitivity when
working in areas of outstanding natural beauty.
back to top
Cinderford Triangle
The Cinderford Triangle was the flagship project for the Cinderford
Partnership, a local organisation set up to administer Single Regeneration
Budget funding in the town. A design competition was held to improve
this uninspiring town centre site. The winning scheme by Quattro Design
included an open market hall structure, with stone tower, glazed retail
kiosk and an open air amphitheatre. The proposal included work with
a range of local artists to enhance the scheme.
Artist co-ordinator Sue Chudley was appointed to identify artists for
the building elements including stone seating carved with local dialect
words, paving and a clock. The public was involved through a design
day, comments in a shop window display and through newspaper participation.
It has taken time to overcome initial local scepticism about the town
centre improvements, but the ambitious design has helped support regeneration.
Milestone School's
'Giant Stitches'
Gloucestershire County Council operates a 'Percent for Art'
policy on key capital building developments. The Milestone School is
the amalgamation of three special schools into one. The idea of commissioning
an artist to use landscape as a sculptural opportunity came from discussions
between the staff, architect and art consultant.
Artist Mike Fletcher designed a rippling earth work
along the whole length of the school with ridges on which are planted
silver birch trees. Furrows between the gentle slopes of the ridges
carry pathways with images and mosaic inlays. The whole design creates
the challenge and stimulus the staff had hoped for. The artist presented
his design ideas to the staff and some parents and children, and was
very well received. His proposal included workshops with the children
to develop images for the pathway. The case study details construction
problems and the impact this had on budgets. But the fraught construction
phase produced a highly successful artwork which went on to win a prestigious
national award.
back to top
The Minotaur and the Hare
Sophie Ryder's bronze sculpture, The Minotaur and the Hare,
is located at one end of The Promenade, a busy shopping street in the
middle of Cheltenham . The campaign to site it there involved an innovative
partnership between a local authority, a voluntary body and the private
sector.
The sculpture was initially brought to the town as part of a temporary
exhibition in Cheltenham Art Gallery and Museum, and at locations around
the town for which temporary planning permission was required. At the
close of the exhibition, there was a move to purchase a Ryder sculpture
for permanent siting. The fundraising appeal was made under the 'charitable
umbrella' of the Summerfield Trust. The Borough Council was unable to
contribute to the appeal, which had to look to public and private donations.
The total was reached mainly with small pledges, and two major donations
from a local family and from Beaufort Homes as part of a Section 106
Agreement for 'planning gain'. The sculpture is a much photographed
part of the town's fabric.
Forest of Dean Sculpture
Trust - Lightshift
The Forest of Dean Sculpture Trust is an independent charity
working in partnership with Forest Enterprise, with a remit to commission
original work by contemporary artists in the Forest of Dean. In the
wake of the Foot and Mouth epidemic in 2001 which had closed the Forest,
a number of local organisations were invited to propose ideas to help
regenerate the area. The Sculpture Trust suggested an art-based illumination
project to 'light up the forest'.
Lightshift was never conceived purely as
an economic regeneration initiative but as a way of bringing a 'feel
good' factor into the Forest, to put it on the map and to boost local
confidence. With Sam Wilkinson as project co-ordinator and a team of
six artists, 25 projects, using a wide range of technologies, were selected
to be developed. The event was presented over seven nights in October
2001, attracting an audience of 40,000 people through word of mouth,
mainly from the local area, and representing a broad spectrum of age,
class, gender and race. Feedback from visitors was universally positive,
and people cherished the opportunity to visit the Forest on a series
of brilliantly clear, moonlit nights.
back to top
Hopebrook Primary School
Hopebrook Church of England Primary School is a new school designed
by Quattro Architects, on a site in the village of Longhope, an amalgamation
of two smaller schools. The artist, Jony Easterby, began to work with
the schools in advance of the move to the new building, so that the
project provided continuity during the transition. The amalgamation
to two schools, staff teams and sets of pupils was a particularly sensitive
context for the commission.
The brief was that the process of working with the
artist, and the resulting artwork should have an on-going educational
value. It was important that the work should be interactive and that
the children should have strong sense of ownership. Jony Easterby devised
a series of 'acoustic ecology walks' during a Creative Arts Week, encouraging
the children to listen to their environment, and to use recording equipment
to capture personal soundscapes. The arts week activities were seen
by the teachers as contributing significantly to learning across a range
of curriculum issues. This work with the children formed the basis for
the designs for the sound garden which became the permanent legacy of
the project. The artwork has played a significant role in establishing
a conherent sense of identity and ownership of the new building.
back to top
© PASW 2008. All content of www.publicartonline.org.uk is protected by copyright. Please do not reproduce material from the website without referring to our copyright statement, www.publicartonline.org.uk/about/copyright.html.